In the Gulf, many customers would rather send a WhatsApp message than fill in a form or make a call. That’s great for business, until messages pile up after hours, the same five questions get asked all day, and leads go cold because nobody replied in time.
An AI assistant connected to WhatsApp and your website can take care of the routine conversations, day and night, and pass the important ones to your team.
What an AI assistant can do
- Answer common questions instantly: prices, delivery areas, opening hours, stock, how to book.
- Reply in the customer’s language, Arabic or English, and switch mid-conversation.
- Take bookings and enquiries and confirm them automatically.
- Qualify leads by asking the right questions before handing over to a salesperson.
- Follow up with reminders and next steps, so no enquiry is forgotten.
- Hand over to a person whenever a customer asks, or when the question needs a human.
How it works
The assistant is trained on your information: services, prices, FAQs and policies. It connects to WhatsApp through the official WhatsApp Business Platform, and to your website as a chat window, so both channels give the same answers. Conversations and leads can be saved to your inbox, a spreadsheet or a CRM.
Mistakes to avoid
- Letting it guess. A good assistant only answers from your approved information and says “let me get a colleague” when it doesn’t know.
- Machine-translated Arabic. Tone matters. Answers should be reviewed by a native speaker.
- No follow-up. Capturing a lead is only half the job; someone (or something) must act on it.
- Forgetting privacy. Tell customers how their data is used, and store conversations securely.
- Unofficial tools. Use the official WhatsApp Business Platform to protect your number and your reputation.
What it costs
Set-up depends on how much the assistant needs to know and which systems it connects to. At Web Solutions, adding an AI chat assistant to an existing website starts from £795 plus £79 a month, and it’s included in our Business and AI Growth website packages. WhatsApp’s own messaging fees are charged separately by Meta, based on usage.
How Web Solutions can help
We plan, build and train your assistant, write and review the answers in both languages, connect it to WhatsApp, your website and your systems, and keep improving it based on real conversations.
See an AI assistant in action
Book a free call and we’ll show you what an assistant trained on your business could answer.